Week 8 EOC: Bratz Vs Mattel

On 02/28/13, Mattel Inc creators of the Barbie brand of dolls, goes back to court to to prove that MGA Entertainment stole the toy company's intellectual property when it created the popular Bratz doll. The two companies have been in a dispute for almost ten years. Court rullings have been on and off as well. The courts have ruled that MGA Entertainment stole from Mattel Inc and other court rulings coe up as Mattel Inc never stealing intellectual property. Both companies have been wasting millions in these lawsuits and it is costing the company. I think the case will end up going to the supreme court to be finished once and for all with a dispute that has been going on for almost ten years. I believe Mattel Inc wont get anything. The Bratz toys are a completely different design from the Barbie, while the idea is the same and both are toys the way the Bratz toys are designed is different and I think that is enough for the courts to rule in MGA Entertainment's favor. This is just and attempt by Mattel Inc to eliminate their only competitor but instead of wasting money on suing MGA Entertainment they should be using that money to expand on the Barbie or prefferably something completely new.